Proud Partner of Miami Beach Surf Life Saving Club

Southern Gold Coast locals, sand and all

We're Trent and James, and the southern end of the Gold Coast has been home for years. Burleigh, Palm Beach, Miami and every street in between. It's where we walk our own dogs, have a swim when the water's glassy, and run into familiar faces wherever we go.

When we opened Pets Juicy in Miami, we wanted it to feel like the coast we know: calm, friendly and a little bit sandy around the edges. Shane and the crew look after the dogs. The neighbourhood looks after us. Backing the local surf club felt like the most natural way to say thanks.

Meet Miami Beach Surf Life Saving Club

Just down the road on Hythe Street, Miami Beach Surf Life Saving Club has been part of this beach since 16 March 1947, when six members from Southport SLSC got it started. The clubhouse began as a timber shack. These days the club is around 600 members strong, and its volunteer lifesavers keep watch over Miami's beach through the season.

It has a reputation as one of the more close-knit clubs on the Gold Coast. It also runs without gaming machines, so the focus stays on members and their families, which tells you a lot about the place.

Why we're backing the Nippers

Nippers is where local kids learn to read the surf, respect the water and look out for the person next to them. Those lessons stick for life, and they make the whole beach a safer place for everyone on it.

We didn't want to sponsor something from a distance. Nipper mornings happen just up the road from our door, plenty of the families on the sand are the same ones who bring their dogs to us, and the club's idea of looking after your own is pretty much how we try to run the studio.

Sandy paws, salty towels

Beach life down this end of the coast is a family affair, and for most families that includes the dog. The kids come home from the beach with sand in everything, and the dog is usually right behind them. That's the part of the day we look after.

What our support looks like this season

• We're a sponsor of the club for the 2026/27 Nipper season, September 2026 to April 2027.
• Keep an eye out for our name on a few of the Nipper boards.
• We've donated Pets Juicy grooming vouchers to the club.
• You'll see the club's logo across our website and emails, because we're proud of it.

Want to know more about the club, or get the kids into Nippers? Start with the Miami Beach Surf Life Saving Club website (opens in a new tab).